All in the same week, the NY Times, Time Out NY and New York mag profiled the same restaurant --Grom. (And these were only the publications I read. Who knows how many others there were.) The story was too good indeed -- the most popular, most scrumptious gelato in Italy was opening up in NY. A homegrown business plan from two Italian guys just looking to make the best gelato from the freshest ingredients.. What more could we ask for in a story?
Of course, it deserved a visit. First of all, there was a line out the door -- as to be expected with all the public relations hype. Ryan arrived early while my friend Destiny and I were still walking there. Our timing was impeccable as he was in the front of the line when we got there (although I did feel kinda bad for all the people I was jumping ahead of. But not bad enough to start at the end of the line.)
The flavors were limitless, making it a hard choice for an indecisive person such as myself. Between the three of us, we got tiramisu, ruby red grapefruit, luna rossa (strawberries and cream) and cappuccino. It's damn good gelato. Maybe even the best I've had (the ruby red grapefruit was bursting with flavor-- almost more flavor than you get in the actual fruit, in fact). Yet I was almost too outraged by the price to concentrate on the taste. It was almost $6 for a medium. And let me tell you, the medium was only a tablespoon or so larger than the small container Destiny ordered. And the small was a baby portion to begin with.
So I pay about that much (or more) at Pinkberry. But Ryan and I can SPLIT a medium and be satisfied. The Gromm gelato is good. But when I got to the end of the cup, I was just outraged I had paid so much for so little. I would've been more satisfied at Grom just getting samples off the spoons for free. But that's just me..


I know what you mean. I actually got in line, then got off because I saw the tiny cups and high prices and thought, "No way." It was close to dinner time for me as well, so that influenced my decision.
Maybe I'll try it later in the summer. It DOES sound delicious.
Posted by: AnnieKNodes | May 18, 2007 at 05:12 PM